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terms and conditions

Privacy policy 

Effective Date: 03/05/2025

Apex Turf Systems (“Company,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or interact with our services.

By using our website, you consent to the practices described in this policy.

1. Information We Collect

A. Information You Voluntarily Provide

We may collect personal information when you:

  • Request a quote

  • Submit a contact form

  • Schedule a consultation

  • Subscribe to communications

This information may include:

  • Full name

  • Email address

  • Phone number

  • Property address

  • Project details

  • Any other information you voluntarily provide

B. Automatically Collected Information

When you access our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device type

  • Pages visited

  • Time spent on site

  • Referring URLs

  • General geographic location

This information may be collected via cookies, analytics tools, and tracking technologies.

2. How We Use Your Information

We use collected information to:

  • Respond to inquiries and provide estimates

  • Deliver requested services

  • Improve website functionality and user experience

  • Send service updates and promotional communications

  • Analyze advertising effectiveness

  • Comply with legal obligations

We do not sell your personal information.

3. Cookies & Tracking Technologies

Our website uses cookies and tracking technologies, including:

  • Google Analytics

  • Google Ads Conversion Tracking

  • Google Remarketing

  • Meta (Facebook) Pixel

  • Other advertising and analytics tools

Third-party vendors, including Google, may use cookies to serve ads based on a user’s prior visits to our website.

You can opt out of personalized advertising by visiting:

https://www.google.com/settings/ads

You may also manage cookie preferences through your browser settings.

4. Google Advertising Disclosure

We use Google Ads services, including remarketing and conversion tracking.

Google and its partners may use cookies or device identifiers to collect data about your interactions with our website and advertisements.

This information helps us measure campaign effectiveness and deliver relevant advertising.

We encourage users to review Google’s Privacy Policy for additional details on how Google processes data.

5. SMS & Email Communications

If you opt in to receive communications from Apex Turf Systems:

  • You may receive appointment confirmations, service reminders, and promotional messages.

  • Message and data rates may apply.

  • You may opt out at any time by replying “STOP” to SMS messages.

  • You may unsubscribe from email communications using the unsubscribe link provided.

We do not share or sell mobile information with third parties for marketing purposes.

6. Data Sharing

We may share information with trusted third-party service providers for:

  • CRM and customer management systems

  • Email marketing platforms

  • Payment processing

  • Website analytics

  • Advertising services

These providers are contractually obligated to safeguard your information and use it only for authorized purposes.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information.

However, no method of transmission over the internet or method of storage is completely secure.

8. Your Privacy Rights (California Residents)

If you are a California resident, you may have the right to:

  • Request access to personal data we collect

  • Request deletion of personal data

  • Request information regarding how your data is used

To exercise these rights, please contact us at the information below.

9. Children’s Privacy

Our services are not directed toward individuals under the age of 13.
We do not knowingly collect personal information from children.

10. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time.
Changes will be posted on this page with a revised effective date.

11. Contact Information

If you have questions regarding this Privacy Policy, please contact:

Apex Turf Systems
P.O. Box 530345
Mountain Brook, AL 35253
Phone: 205-206-9886
Email: Sales@apexturfsystems.com




 

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